James Robertson, Founder and Managing Director

James Robertson is one of the global experts on intranet strategy and design.

He is the author of Essential intranets: inspiring sites that deliver valueWhat every intranet team should know and Designing intranets: creating sites that work, the three best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.

James is the founder and managing director of Step Two, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.

James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.

James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.

See James in action

What others have said

James has run a number of mentoring days for the Environment Agency, and I’ve had an epiphany at every one. James’ clarity of thought, wealth of experience and excellent communication skills means he’s able to bring all of those things you kind of know together and make sense of them.

- Simon Ashley, Head of Digital Communication, Environment Agency England and Wales

“Step Two, and founder James Robertson, supported us to deliver our first-ever company intranet platform. We worked with James for over a year to deliver an exceptional MVP intranet tool and craft an internal communications strategy to support the intranet and inform our practices moving forward.

James was a wealth of knowledge. The team learnt so much from him, and James enabled us to turn what was initially a cross-functional group of employees with little formal internal communications background into a fully-fledged internal communications function. The research he does to understand your company is something I’ve seen very little with external vendors. James cares about internal communications and knows the value it can provide if successful. Hence, he seeks to understand your business to deliver a customised strategy that will work for your business and your people.

Myself, and our entire team, would highly recommend James & Step Two to support you if you’re ever thinking about launching an intranet and/or building your internal communications strategy. Working directly with the vendor will never give you the level of support and expertise you need to deliver a platform that will continue to impact your business for years.”

- Saskia Starck, Program Manager, Consensys

Step Two’s James Robertson helped WWF-Australia identify a suitable solution for our new website CMS and write an RFP. The process is simple, timely, very thorough and well structured. James challenged some of our preconceptions and, by asking pertinent questions, steered us in the right direction. In the end, the decision we made was entirely ours and I am confident we took the right one.

- Laurent Desarnaud, Digital Manager, WWF-Australia

Working with James has been a pleasure for many years and I’m always impressed by his ability to immediately get our context and our challenges. Recently, his support over a few days has allowed us to refine our vision, to gently move from a Digital Workplace to a Digital Employee Experience concept, and to better understand where we’re positioned on the DEX maturity scale.

- Nicolas Jan, Employee Product Group Manager, Richemont

Pleasure to have you here speaking at the Digital Workplace Experience conference in Chicago. Thanks for all your excellent contributions – much appreciated and your sessions were all highly rated by attendees.

- Paul Miller, Digital Workplace Group