December 09, 2002

ROI on professional usability testing

Charles L. Mauro has produced a 57-page whitepaper on ROI on professional usability testing. The abstract is as follows:

This paper discusses the return on investment (ROI) implications of integrating formal usability testing methods into web development projects. Online and traditional lab- based approaches are discussed and compared for their respective strengths and weaknesses. The white paper provides detailed technical descriptions of current online usability testing methods and draws conclusions about the future of this important new customer response testing methodology. It includes a comprehensive trade-off matrix useful in making decisions about important technological approaches and research benefits.

[Thanks to Peter J. Bogaards.]

Posted by jamesr on December 09, 2002 08:06 AM
Categories: Metrics & ROI, Usability & user-centered design

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