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The business case for WCM

Tony Byrne has written an article on creating a business case for content management. To quote:

At some point, someone will ask you to justify your Web content management system (WCMS) project. Fortunately, there is a business case to be made for a WCMS on both the cost and revenue sides of the ledger. If no one is requesting a business rationale and the project is proceeding regardless, reconsider your bearings. All major technology efforts beget tough decisions and difficult trade-offs, so it is best to have a business plan in place as a touchstone to keep the team focused-especially if your CFO will be writing big checks to outside vendors.

Posted by jamesr on October 20, 2005 07:08 PM
Categories: Content management