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The process of defining the problem

Luke Wroblewski has written an article on the process of defining the problem. To quote:

Several years ago, I was called in to help redesign the registration process for a large European e-commerce site. The company had put together two options for a new registration flow. Both were compiled by engineering and product management teams and incorporated "best practices" from competing sites. I was tasked with determining which option would work best and to address any usability issues either of the options might have.

Rather than dive into a heuristic evaluation of the two redesign options, I began researching the problem this redesign was trying to address. It is, after all, hard to assess the quality of a solution without a thorough understanding of the problem you are trying to solve.

[Thanks to Jared Spool.]

Posted by jamesr on September 09, 2006 12:28 PM
Categories: Usability & user-centered design